GENERA
Genera strives to elevate the pet services industry with exceptional software solutions. Their mission is to empower pet care businesses, from dog daycare to groom and walking services, with advanced, user-friendly technologies that streamline operations, promote efficiency and ensure unparalleled care for four-legged friends.
SERVICE
Logo Design
PROJECT GOALS
Make the logo centre around the software.
Must contain the letter ‘G’ in the icon.
Has to feel sophisticated and pristine.
DESIGNING THE LOGO
The client's request was clear: they wanted a logo centered around the letter 'G' while maintaining a sense of elegance and sophistication. This served as my starting point, and the challenge ahead was to figure out how to seamlessly integrate the software's functionality with this letter.
As I brainstormed and tinkered with various shapes, it occurred to me that I could use the concept of "forward-thinking solutions" to construct the letter 'G,' much like assembling pieces in a game of Tetris. These puzzle-like components not only formed the 'G' but also offered additional functionality by becoming versatile shapes that could be used across various design materials, perfectly aligning with the brand's identity.
Full Logo construction
Alternative Logo Options
COLOUR PALETTE
The Genera brand was designed with a blend of rich colours to create a sophisticated and prestigious colour palette. Nice beige and blue colours were used to represent SRVD, with a vibrant, contrasting orange to draw the eye to important elements.
