ONWARDS
Onwards is an eco-friendly tech company that creates self-driving equipment for electric cars. Their vision is to create a carbon-neutral atmosphere, all while boosting productivity.
Because it's eco-friendly and electric, Onwards reduces pollution by eliminating the need for gas, resulting in cleaner air for everyone—and an increased ability to be productive throughout the day.
SERVICE
Logo Design
Brand Identity
PROJECT GOALS
Create a symmetrical symbol that tells the story of the company.
Must have a clean and simple look.
DESIGNING THE LOGO
When designing the Onwards logo, I took one key goal as my building guide ‘create a symmetrical symbol that tells the company’s story’. From that, I knew a circle would be my best option due to its flexibility, not only from a symmetrical point of view but also how easy it is to apply to different-sized objects. The hardest part, however, was figuring out how to bring critical elements of the brand’s vision into play, and after a lot of trial and error, we found a design that worked.
Full logo construction
App construction
COLOUR PALETTE
Onwards branding is simple, so the colours had to match the minimalistic approach, and with blue representing clarity and wisdom, it fit perfectly with their personality. To mix up the palette, I added a contrasting navy blue and multiple shades of ‘Onwards Blue’ to diversify future brand touchpoints.
