BAMBOO
BRAND IDENTITY/LOGO MARK/PATTERN
THE BACKGROUND
Bamboo is an eco-friendly company that sells a wide range of plastic-free products. Their ethos is making the world a greener, more sustainable place to live - using only recyclable materials that don’t harm the environment.
THE STORY BEHIND THE LOGO
This was a really fun project to work on and I’m super happy with the result. The main aim when tackling this logo was to make it feel like it was a part of nature, so going with a hand-drawn look was something I always envisioned - slightly tilting each letter to add a bit of wiggle gives you that sense of playfulness and freedom.
As I was designing the logo, I noticed that the two O’s stacked on top of each other resembled bamboo - so I took no time in adding a couple of leaves there to see if it played out well. To my surprise, it was just what the wordmark needed and hitting two birds with one stone, made the brand feel more ethical.
Most of the products that Bamboo create vary in size so creating an icon was a must. I kept it simple by using the letter ‘B’ and putting it in a bamboo shape with the iconic leaves, which I later used as a nice pattern to finish off the brand.
