OGX
WORDMARK/PACKAGING/PRINT/ANIMATION
THE BACKGROUND
OGX is a copolymer main line that offers unsurpassed performance to carp anglers. It is manufactured utilising the latest cutting-edge copolymer formula and manufacturing processes, which help combine both ultimate knot strength and exceptional abrasion resistance.
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THE STORY BEHIND THE LOGO
The wordmark needed to show strength but also fall in line with the Thinking Anglers branding, so the use of colour and font had to be incorporated.
The sole focus was the letter ‘X’ - having played around with different concepts, we ended up on this bad boy.
